We are all familiar with Google, the leading search engine, and Facebook, the dominant social networking site. Over half of all website traffic comes through Google, which has led the company to extend its web presence by becoming more social. Google has recently launched Google Profiles, a new platform intended to serve as one’s online identity. While Google has attempted to enter the social sphere in the past with Google Buzz, it did not garner much interest as users chose to remain on Facebook, the largest social platform on the web. In this article, we will compare Google’s latest venture into social networking with Facebook and examine how the two platforms differ.
Key Takeaways
- Facebook has revolutionized the way people socialize and communicate online, allowing users to create profiles and home pages filled with personal information and media that can be shared with their contacts.
- Google Profiles aims to make it easier for users to add information about themselves and present their online identity across various Google products and the web.
- While both platforms serve as online profiles, Google Profiles provides users with more control over their information and has potential uses outside of social networking, such as job searching.
