McDonalds vs Burger King
When considering fast food, McDonalds and Burger King are among the most recognized names, being popular restaurant chains around the world, primarily in the US. McDonalds is ahead of Burger King in terms of sales and brand value, with a presence in more countries. However, there are many more differences between these two fast food giants. In recent times in the US, Burger King has seemed to surface as more successful than McDonalds.
First, let’s discuss the similarities between the two chains of restaurants. Both have similar menus, serve orders in a few minutes, and maintain a high quality standard. Both offer their premises to customers to be used for birthdays and other small ceremonies.
More about McDonalds
It is a fact that more people around the world know about McDonalds than Burger King. McDonalds beats Burger King in total turnover hands down. Burger King is a small kid when compared with McDonalds, which is the largest chain of fast food restaurants in the world. McDonalds Cooperation was founded by Ray Kroc in 1955 in New Jersey. It officially started in 1940. The giant conglomerate today serves nearly 65 million customers daily worldwide. Though most of the joints running in the name of McDonalds are franchises, some outlets are run by the company itself. While McDonalds has a wide selection as far as the menu is concerned, it is primarily known for its hamburger, cheeseburger, French fries, cold drinks, and various desserts. Puritans would never have thought a day would come when McDonalds would serve salads, fruits, and wraps to its customers. This reflects the company’s changing menu in response to customers’ changing tastes.
More about Burger King
It is hard to believe, but Burger King, a fast food chain of restaurants second only to McDonalds in the US, started before McDonalds Cooperation. It was called Insta-Burger King when it opened in 1953 but soon ran into financial troubles to be taken over by two of its own franchisees who named it Burger King. Since then, the Burger King has not looked back and has expanded many times over though it has also changed hands as far as owners are concerned.
Burger King also offers the same variety of food from which burger, fries, chicken, milkshakes, salads, and desserts stand out. Though McDonalds is still in the lead in the fast food restaurant competition, people have started appreciating Burger King more and more. Some customers feel that another difference that is a genuine feeling is that McDonalds cater more to kids’ tastes than adults as they believe it is kids who ask parents to come to McDonalds. On the other hand, the flavor and taste at burger king suggest it is primarily to cater to adults’ taste buds.
What is the difference between McDonalds and Burger King?
• Services:
• McDonalds have a few franchises where they have playgrounds to keep kids busy with play while adults have their snacks. McDonalds also have home delivery at some places.
• In some Burger King outlets too, you can see playgrounds or play areas for children. Some Burger King outlets offer delivery.
• Size of the Burger:
• As far as the size of the burger is concerned, the Burger King wins with the size of its burger being almost 20% bigger than that of McDonalds.
• Price of the Burger:
• McDonalds is cheaper than Burger King, but this is to be expected with a size difference.
• Customer Opinion on Meat Quality:
• Most of the customers who fluctuate between the Burger King and McDonalds feel that the quality of meat is slightly better at Burger King.
• Meat Preparation and Taste:
• McDonalds fry meats on a grill and then throw them into a holding pan from where they are served. Sometimes the burgers remain there for more than a few minutes thus becoming dry and flavorless.
• There is also a difference in taste owing to Burger King flame broiling their meats. This gives a distinct flavor to foods in BK.
As you can see, both McDonalds and Burger King supply the same food and same services. While some people say McDonalds is better, some say Burger King is better. At the end, it is your own choice that decides which is better for you.
Key Takeaways
- McDonalds has a larger presence and higher brand value than Burger King, but in recent times, Burger King has been seen as more successful in the US.
- Both chains offer similar menus and services, with some differences in burger size, price, and customer opinions on meat quality and taste.
- Ultimately, the choice between McDonalds and Burger King depends on personal preference.
