Distinguishing Social Networking from Professional Networking

What is Social Networking?

Social networking has grown significantly in recent years, with its primary purpose being to create and maintain friendships and relationships with others. Sites such as Facebook and Twitter are prime examples of social networking platforms. While some companies use these platforms to promote their products and services, the main objective of social networks is to form and maintain connections between individuals.

What is Professional Networking?

In contrast, professional networking sites are used exclusively for business purposes, with companies posting information about themselves and professionals showcasing their profiles. These platforms, such as LinkedIn, serve as tools for discussing professional topics and finding new employees. While social networking sites can be used for professional purposes, professional networking sites are specifically designed for this purpose, setting them apart from social networking sites.

Key Takeaways

• Social networking focuses on creating and maintaining friendships and relationships, while professional networking is used for business purposes.
• Examples of social networking sites include Facebook and Twitter, while LinkedIn is a prime example of a professional networking site.
• Professional networking sites are more focused and serve a specific purpose, whereas social networking sites have a broader range of uses and objectives.