Abercrombie and Fitch is a well-known company in the United States for its high-quality garments. The company, listed as A&F on the New York Stock Exchange, operates stores under the name Abercrombie and Fitch, which is also the name of the parent company. Some people may be confused when they see labels such as abercrombie and Hollister alongside Abercrombie and Fitch in the company’s stores. This article aims to clarify these distinctions for readers.
Abercrombie and Fitch is not only the name of the parent company but also a brand name found in the company’s stores. However, the abercrombie label (with a lowercase ‘a’) can also be seen in company stores. The lowercase ‘a’ is used to indicate that abercrombie is a line designed for children under the age of 12. The clothes in this line are colorful and stylish, as one would expect for children’s clothing. When you see the label abercrombie on a garment inside an Abercrombie and Fitch store, you know that it is a genuine A&F product meant exclusively for young children. The abercrombie line’s focus is on young children, as indicated by the tagline “Classic Cool.”
Key Takeaways
- Abercrombie and Fitch is the parent company and brand name found in the company’s stores.
- abercrombie (with a lowercase ‘a’) is a line designed for children under the age of 12.
- Hollister is a trendy collection targeting teenagers, particularly those aged 14-18.
Hollister is a special range for teenagers, specifically those aged 14-18. While Abercrombie and Fitch’s entire range is intended for people up to the age of 34, with A&F targeting young adults aged 22-34, Hollister focuses on the teenage demographic.
Abercrombie and Fitch was founded in 1892 and initially made products under the single brand name A&F. It was only later that the company realized that different age groups have different needs and introduced other brand names, such as abercrombie and Hollister, to cater to children and teenagers. While abercrombie is designed exclusively for children under the age of 12, Hollister focuses on meeting the needs of teenagers.
