The main distinction between Emporio Armani and Armani Exchange is that Armani Exchange (A|X) is more trendy and casual than Emporio Armani. Both labels are produced by the Giorgio Armani fashion house and carry the Armani name, which is associated with ready-to-wear clothing and accessories such as watches, sunglasses, wallets, handbags, belts, swimwear, and undergarments. However, the two labels have different target markets, styles, and price ranges.
Key Takeaways
- Armani Exchange (A|X) is more trendy and casual compared to Emporio Armani.
- Emporio Armani targets young adults aged 20-30, while Armani Exchange caters to teenagers and street fashion lovers.
- Emporio Armani is more expensive than Armani Exchange but less costly than the main Giorgio Armani brand.
What is Emporio Armani?
Emporio Armani is a clothing line that caters to young adults aged 20-30. This label features ready-to-wear and runway collections designed by iconic designer Giorgio Armani himself. Each year during Milan Fashion Week, there is a special focus on the latest collection under this label. Emporio Armani is reasonably priced compared to the main Giorgio Armani brand, making it more accessible to those who love Armani’s designs but are deterred by the high prices. This range is available in standalone Emporio Armani stores in many countries and flagship Giorgio Armani Boutiques.
What is Armani Exchange?
Armani Exchange is a sub-brand under the Giorgio Armani label, introduced in 1991. This brand caters to people who love street-chic clothes and is commonly found in fashion stores across the country. The label is often referred to as simply A|X and is sold in many countries and online through the company’s website. Armani Exchange clothes are more colorful and trendy than other Giorgio Armani labels, featuring mostly cotton items with no polyester added. A|X clothes are also less expensive compared to other Giorgio Armani labels and focus more on casual clothes like T-shirts and denim rather than formal clothing.
What is the Difference Between Emporio Armani and Armani Exchange?
Armani Exchange (A|X) is more trendy and casual than Emporio Armani. Armani Exchange typically targets teenagers and street fashion lovers, whereas Emporio Armani targets young adults between the ages of 20 and 30. Another important difference is their price range. Although Emporio Armani is less costly than Giorgio Armani brand, it is more expensive than Armani Exchange. Moreover, clothes in Emporio Armani brand are designed by the iconic designer Armani himself, whereas Armani Exchange contains items from different designers under the Armani brand.
Summary – Emporio Armani and Armani Exchange
Although Emporio Armani and Armani Exchange bear the same generic name Armani, there is a distinct difference between them. The difference between Emporio Armani and Armani Exchange mainly depends on the type of items they sell, target sellers, and price ranges.
